Top 5 Virtual Fitness Programs in the Netherlands in Q4 2023

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In the fourth quarter of 2023, the top five virtual fitness programs in the Netherlands showed varied performance trends across revenue, downloads, and weekly active users. The data, sourced from Sensor Tower, provides a comprehensive overview for enthusiasts and industry watchers.

Strava: Run, Bike, Hike exhibited fluctuations in revenue, starting at approximately $64.6K in late September and dipping to around $38.4K by mid-December, before rebounding to $56.5K by the end of December. Downloads showed a declining trend from 7.7K in late September to a low of 3.3K in early December, but recovered to 5.4K by the end of the year. Weekly active users also varied, declining from 230.2K in late September to 187.1K in late November, but saw an increase to 220.2K by the end of December.

Fitbit: Health & Fitness saw a steady increase in revenue, starting at about $25.9K in late September and peaking at $27.9K by the end of December. Downloads fluctuated, beginning at 2.1K in late September, dipping mid-quarter, and rising to 3.1K by the end of December. Weekly active users remained relatively stable, with minor fluctuations, starting at 65.3K in late September and ending at 62.4K in late December.

Zwift: Ride and Run demonstrated a consistent upward trend in revenue, beginning at $13.7K in late September and reaching $17.6K by the end of December. Downloads were modest, starting at 523 in late September, with a peak of 980 in mid-November, and ending at 850 in late December. Weekly active users showed growth from 3.3K in late September to 4.1K by the end of December.

komoot - hike, bike & run experienced a decline in revenue from $19.1K in late September to a low of $5.6K in early December, before rebounding to $15.9K by the end of December. Downloads also decreased from 10K in late September to 2.3K in early December, recovering to 5.6K by the end of December. Weekly active users saw a downward trend from 130.5K in late September to 106.9K in late November, but increased to 139.1K by the end of December.

Hardlopen met Evy showed a stable revenue performance, starting at $10.7K in late September and ending at $8.5K in late December. Downloads fluctuated, starting at 1.9K in late September, peaking at 2.4K in early October, and closing the quarter at 1.8K in late December. Weekly active users saw a decline from 8.4K in late September to 6.7K in mid-December, then slightly increased to 7.5K by the end of December.

For more detailed insights and trends, visit Sensor Tower.